Use Cases: Dynamic Internal Linking and SEO Strategy
Welcome to our showcase of successful SEO strategies in action. Below, you’ll find several real-world examples (including large brands) that utilize dynamic internal linking and concise on-page content to improve organic traffic, user engagement, and conversions. Our Shopify Internal Linking App follows a similar model—helping you implement the same techniques without hefty monthly fees or complex configurations.
Video: Walk through various use cases with me!
Shopify Internal Linking App: Overview
- Purpose: An SEO optimization tool that dynamically places relevant internal links across your Shopify store.
- Goal: Increase organic traffic by improving how products, collections (and other pages) interlink.
- Target Users: Both small business owners and professional SEO consultants seeking a powerful, user-friendly solution.
Real-World Examples & Screenshots
The following sites—spanning various e-commerce platforms—employ internal linking, brief on-page content, or both to enhance their SEO visibility and user experience. While not all are on Shopify, the core strategy is similar to what our app implements. We’ve included placeholders below where you can insert screenshots.
1. Target
https://www.target.com/p/simplehuman-45l-rectangular-step-kitchen-trash-can-with-liner-pocket-stainless-steel-with-gray-plastic-lid/-/A-78307809
Target incorporates category links (similar to collections) to highlight related categories. This approach boosts cross-selling opportunities and search engine relevance by interlinking complementary categories.
2. Montana Silversmiths
https://www.montanasilversmiths.com/43810-771
By showcasing related belts, buckles, or jewelry under each product, Montana Silversmiths keeps shoppers engaged on the site and signals to search engines that products relate to specific lifestyle categories.
3. Tillamook
https://www.tillamook.com/products/cheese/whole-milk-mozzarella-shredded
Tillamook organizes different cheese types and recipes with short, descriptive text on each product page. Linking to related recipes or product lines helps customers discover new items and helps Google index deeper pages.
4. REI
https://www.rei.com/product/181071/keen-revel-iv-mid-polar-boots-mens
REI cross-links gear categories (footwear, outerwear, accessories) to leverage brand authority and keep users exploring. Their concise, yet keyword-focused descriptions help both users and search engines understand product relevance.
5. Wayfair
Wayfair uses robust category pages with straightforward internal links to subcategories and related products. Their category copy often includes relevant keywords, elevating SEO performance for large catalogs.
6. Dick’s Sporting Goods
https://www.dickssportinggoods.com/f/all-soccer-balls
Dick’s Sporting Goods categorizes sports equipment with a blend of product images and short text. Internal links cross-promote training gear, footwear, and accessories—maximizing search visibility for multiple product lines.
Walmart uses tag-based and style-based categorization to guide shoppers through various categories. Their short, purposeful product descriptions and dynamic cross-links support both user navigation and higher search rankings.
8. Moccamaster
https://us.moccamaster.com/products/kbgv-select?variant=44604110897315
By linking similar coffee brewing accessories and providing short educational text, Moccamaster elevates both usability and discoverability for new customers looking to upgrade their coffee gear.
Reach out
Interested in applying this same proven strategy to your Shopify store? Reach out or explore our Automated Internal Linking App packages to see how we can quickly boost your SEO performance.
